Market Research: Yesterday, Today, Tomorrow

  • Алина Юрьевна Шанкина GfK RUS
DOI: https://doi.org/10.17323/1726-3247-2003-2-88-101
Keywords: market research, consumers, the research history

Abstract

The paper analyzes the past, the present and the future of the marketing companies. The term of “market research” is discussed. The phenomenon of consumption is built into the cultural, historical and philosophical analysis.   

Author Biography

Алина Юрьевна Шанкина, GfK RUS

Консультант по имиджевым и политическим исследованиям Института маркетинговых и социальных исследований GfK RUS
Аспирантка МГИМО (У)

Published
2010-12-31
How to Cite
ШанкинаА. Ю. (2010). Market Research: Yesterday, Today, Tomorrow. Journal of Economic Sociology, 4(2), 88-101. https://doi.org/10.17323/1726-3247-2003-2-88-101
Issue
Vol 4 No 2 (2003): Economic Sociology
Section
Debut Studies